LOTTOINTERACTIVE LAUNCHES A NEW ERA OF DIGITAL GAMES FOR THE $300 BILLION LOTTERY INDUSTRY
Star Match Combines Popular Match-3 Mobile Gameplay with Digital Scratchers for the Win
LOS ANGELES – SEPTEMBER 16, 2016 – LottoInteractive, the new iGaming entertainment company, has launched Star Match for the Georgia Lottery. A game-changer for the lottery industry, Star Match is a new interactive game that combines the challenge and excitement of a match-3 game with a chance to win cash prizes via digital scratchers with every play. Players are engaged and entertained by popular casual puzzle gameplay with the goal of matching three or more Hollywood icons to collect as many stars as possible. Points and other bonuses are gained along the way before their digital lottery cash prize is revealed. Star Match, powered by IGT’s iLottery platform, is available now for play anytime, anywhere in the state of Georgia on iDevices, Android, PC or Mac, and is available for free trial anywhere in the world.
With Star Match, LottoInteractive is pioneering the convergence of the $35 billion mobile games industry and the $300 billion global lottery industry, driving participation and engagement among new and existing lottery players alike. LottoInteractive is committed to creating game experiences that will bring lotteries new players who want to be entertained and play on-the-go, while giving loyal existing lottery fans exciting interactive options, all with a chance to win cash with every play.
"We're thrilled to be the first lottery in the world to launch Star Match," said Debbie Alford, President & CEO, Georgia Lottery Corporation. "This mobile-game-inspired addition will enhance our product offerings and deliver engaging content to our players."
"Over 50% of American adults play the lottery and over 50% of the population plays mobile games," said Brian Ward, LottoInteractive CEO/Founder. "Star Match is an interactive mobile game and digital scratcher that merges these two segments by delivering a first-of-its-kind crossover experience. LottoInteractive is developing a full slate of compelling games for lotteries around the world, in the most popular casual mobile game genres. With our games, it’s now just as fun to play the lottery as it is to win it." ”
Star Match is available now:
LottoInteractive combines mobile best practices, AAA game development, data-driven research and robust analytics with the lottery, to create today’s best digital lottery experiences. CEO/Founder Brian Ward, a 20-year veteran of the video game industry, is joined by Tricia Bertero (COO), who has 17 years of sales and marketing experience in mobile and gaming, and Kurt Freedlund (President), a senior lottery executive with 20 years experience at the Illinois and Georgia lotteries.
IGT is the global leader in lottery and gaming, enabling players to experience their favorite games across all channels and regulated segments, including Lotteries, Gaming Machines, Interactive, and Social Gaming. Leveraging premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, IGT’s gaming solutions anticipate the demands of consumers wherever they decide to play.
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